CRAFTING JOY
ONE CAKE AT
A TIME
Where passion, precision, and a sprinkle of magic meet.
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Meet the Maker Behind the Magic
From humble beginnings to handcrafted perfection.
Serendipity Novelty Cakes is the sweet creation of Shaylene Tricia Palmeira — a passionate baker and cake artist with a flair for the extraordinary.
After graduating from the University of Johannesburg with a National Diploma in Hospitality Management (2012), Shay turned her lifelong love for baking into a growing home-based business in 2011. What began at community fairs has blossomed into a trusted name known for creativity, quality, and edible artistry.
Every cake, topper, and biscuit is made with heart, precision, and a drive to make every client’s vision come to life.
Specialist in fondant figurines & sugar flowers
Decade of creative cake design experience
Passionate about personal, handcrafted touches
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About Shay
“Every cake I make is a piece of joy shared - one delicious memory at a time.”
Hi, I’m Shay — the hands (and heart) behind Serendipity Novelty Cakes. What started as a simple love for baking has grown into a full-time creative journey where sugar becomes art and celebrations become unforgettable. I’m endlessly inspired by colour, detail, and the joy on someone’s face when they see their cake for the first time.
When I’m not sculpting fondant or baking at midnight, you’ll probably find me experimenting with new designs or teaching others how to bring their own sweet visions to life.
